AI answers and sources
Inspect the responses behind every metric, then trace citations to domains and URLs.
AI answers are the primary evidence behind GEO reporting. Each stored response can include brand mentions, competitors, sentiment, position, answer features, retrieved sources, and explicit citations. Opening the response shows whether a summary metric accurately represents what the model actually said.
Sources should be reviewed at both domain and URL level. Domain frequency reveals repeated influence, while individual URLs explain which page and topic shaped an answer. Retrieval and citation are different events, so preserve that distinction when identifying a source gap or recommending outreach and content work.
When evaluating a source opportunity, ask whether the cited page is relevant, authoritative for the topic, accessible to crawlers, and realistically influenceable. Some high-frequency sources are platforms or publications that require outreach, while others reveal content formats your owned site can improve. Preserve the exact cited URL and answer context so the proposed action remains connected to observable evidence.
Answer detail
Open an answer to review the provider, prompt, response, brand mentions, position, features, sentiment, citations, and run date.
Read the complete response around each mention. Position, sentiment, and feature extraction can lose nuance when the model qualifies a recommendation or compares several options. Check the prompt, model, run date, and source list before using one response as a representative example.
Domains, URLs, and gaps
Domain and URL tables show retrieval and citation behavior. Gap analysis compares your source presence with the configured competitor set.
Domain summaries locate repeated influence, URL detail identifies the exact page, and gap analysis compares that evidence with the selected competitors. Evaluate topical fit and attainability before turning a gap into an action. High retrieval frequency alone does not guarantee a source is authoritative or useful.
Domains
Compare source types, mentions, retrievals, retrieval rate, and citation rate.
URLs
Inspect the exact pages that shaped answers, including page and domain type.
Gap analysis
Find sources used for competitors but not for your brand, with evidence and an opportunity score.
Ads
Review advertisers, ad presence, branded bidding, linked pages, and prompt or topic context.